Walmart has just launched a new monthly food subscription service. According to CGT, the service, cleverly named Goodies Co., will provide subscribers with a gift box of tasty snacks each month for a cost of $7.00, including tax and shipping. Each box will have a unique theme, and provide several sample food products. For example, last month, beta subscribers received "Trick or Treat" themed goodies, and for the month of November, boxes will include gourmet options such as white cheddar popcorn, dark chocolate bars, and wine biscuits. If a subscriber finds a food that they particularly enjoy, they can purchase it directly from the Goodies Co.website. Goodies Co. is just one of several recent attempts by Walmart to attract customers through e-commerce and social innovations.
With the holiday season around the corner, will you be subscribing to any food delivery services?
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