Tuesday, November 8, 2011

Privacy Program Lets Consumers Block Internet Ads Based on Browsing Habits

According to Business Week, a voluntary advertising industry program to protect consumer privacy has extended its provisions allowing consumers to block ads based on their web-browsing history. After concerns raised by the FTC, the program was revised to prevent participating companies from collecting such data to determine eligibility for employment, credit, insurance and medical treatment. However, companies will still be able to collect information required for "operations and systems management".

With more and more access to personal information being requested from 3rd party applications and networking websites like Facebook, have people become too comfortable with sharing private information? Is there a need for more regulation, or will it inhibit the progress of technology and the overall web-experience?

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